Email that keeps your customers in orbit.

Full-service Klaviyo email marketing. Strategy, campaigns and flows built around revenue.

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New message
To: Ambitious ecommerce brands
Subject: Your next favourite revenue channel.

Hey there, ambitious ecom brand

We're MoonMotive. We help ecommerce brands turn more visitors into subscribers, more subscribers into buyers, and more buyers into regulars.

We grow your list, build your automations and run your campaigns. Strategy, copy, design and Klaviyo, all working together, with testing and improvements long after the first send.

TL;DR:
Grow the audience. Win the first order. Give them a reason to buy again.

P.S.
We love a good-looking email. We love the revenue it brings you even more.

  • Turn sign-ups into sales
  • Bring buyers back
  • Grow email revenue

Hover to pause. Scroll an email to explore.Swipe to browse. Scroll an email to explore.

Nguyen Coffee Supply education email with pink coffee-can imagery, product comparisons and founder story
Nguyen Coffee Supply social-proof email with blue coffee imagery, founder story and customer reviews
Higround welcome email featuring a colourful mechanical keyboard and welcome offer
Poppi welcome email designed as a note unrolling from a soda can
Bones Coffee Maple Waffle product launch email
BlackMilk Arcane collection launch email with blue and red campaign artwork
Mimineko welcome email featuring clip-on cat ears for gaming headsets
Poppi VIP email designed as a bright pink slot machine
Higround welcome email featuring a red Hunter x Hunter mechanical keyboard
Poppi limited-edition Sour Apple launch email on a vivid green and pink background
Mimineko pastel welcome email for gaming headset cat ears
BlackMilk Arcane promotion for the Vi cagefighter jacket
Poppi Soda's Back campaign featuring Cherry Cola and the full soda line-up
Vacation Classic Whip sunscreen email with poolside blue and cream imagery
Poppi limited-edition Sour Apple launch email on a vivid green and pink background

Creative enough to be remembered. Disciplined enough to perform.

Every email in this showcase is built to do two things at once: stand out from the ecommerce template everyone else seems to be using, and actually convert, because it's sent at the exact moment in someone's journey it matters most. Beautiful and effective, never just one or the other.

Why email marketing matters

Make email your next big revenue channel.

You already paid for the ad, the content, the influencer, whatever it was that got someone to your store the first time. What happens in their inbox after that decides if that spend earns you one order, or ten.

The emails behind the sales

What we send, and why it matters for your store.

Welcome flow

To: New subscribers

Turn lookers into buyers

The people already on your list and already browsing your site are your easiest sale. We make sure they don't slip past you.

Subject: You're in. Let's find your favourite.

Post-purchase flow

To: First-time customers

Make the next purchase obvious

We use what someone owns, what they've looked at and when they're due to buy again, so your next email feels like a genuinely good call, not a random discount blast.

Subject: Your order has a very good plus-one.

Campaigns & replenishment

To: Customers ready to buy again

Grow revenue without more ads

The customers who already trust you are worth more than a stranger you haven't met yet. We build the system that keeps earning from them.

Subject: Ready for a top-up?

What's included

Your whole email channel.
Built around revenue.

From the first sign-up to the next order. We plan, write, design and run your email marketing in Klaviyo.

List growth

More visitors on your list. More chances to earn the first order. Pop-ups and sign-up forms built to do both.

10% off.Your first order. A very good start.Your email addressI'm in

Campaign management

Your launches, restocks and best sellers, in their inbox. We handle the calendar, copy, design and every send.

This weekMONProduct launchWEDBack in stockFRIBest-seller spotlight

Automations & flows

Welcome them. Recover the checkout. Earn the next order. Automated emails that keep working between campaigns.

Checkout leftA little laterA reminder

A/B testing & optimisation

Subject lines, offers, design, timing. We test what gets people to buy, then use it to make the next send better.

OrdersAB

Segmentation

What they browse, buy and click tells us plenty. We use that behaviour to decide who gets which email, and who shouldn’t.

Deliverability

Good emails shouldn’t disappear into spam. We look after list health, authentication and sender reputation to help yours reach the inbox.

SpamInbox

End-to-end channel management

The strategy, the execution, the reporting and what we improve next. We handle the whole email channel in Klaviyo.

  1. StrategyA plan built for your brand.
  2. ExecutionCreated, built and sent.
  3. ReportingSee what brings in revenue.
  4. OptimisationMake the next send better.

Our five-step process

From an inbox nobody's touched in months to a channel that pays for itself every week.

It starts with understanding your business before anyone touches a flow. Then we look at what's already there, show you what is worth fixing, build it and keep improving it once it's live. You always know who's doing the work and what comes next.

The 15-minute call

We start with a focused 15-minute conversation, not a pitch. What you sell, who's actually buying it and where email fits into the bigger picture for your brand. If we're not the right fit, we'll tell you on this call, not three weeks in.

You leave withAn honest answer on whether we’re the right fit.

Elena Baker, founder of MoonMotive
Elena :)

Founder, MoonMotive.
Copywriter brain. Designer hands.

Meet the Founder

Hey, I'm Elena Baker, founder of MoonMotive.

I started out as a copywriter at an email agency, then kept wanting to get involved in the design, the strategy, the whole thing. I've been working in Klaviyo since 2020. In 2022, while at an agency, I handled a client's email strategy, setup, copy and design. It brought in $75,000 in one month. I already loved writing, drawing and graphic design. Seeing the work turn into sales made me want to understand every part of what made it sell. In 2026, I started MoonMotive. Now I get to write, design and figure out what makes your customers buy again. Pretty good job, if you ask me.

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Frequently asked questions

Clear scope, clear ownership and no surprises once the work starts.

What does MoonMotive manage as an ecommerce email marketing agency?

Your entire email channel inside Klaviyo: strategy, your website's sign-up experience, segmentation, automated customer journeys, campaigns, copy, design, implementation, QA, testing, reporting and ongoing optimisation. We take responsibility for the whole channel, not only the easiest parts.

What happens in the first 15-minute call?

We learn what your brand sells, who buys it and what you want email to achieve, whether that is more repeat orders, stronger campaign revenue, a better welcome journey or a complete lifecycle setup. You tell us what is already running and where the channel feels stuck. We explain how we work, check whether we can honestly help and agree on a sensible next step. There is no hard sell and no pressure to decide on the call.

Can you improve an existing Klaviyo account or start from scratch?

Both. If Klaviyo is already running, we audit the account and keep what is genuinely working before we rebuild or improve the weak points. If you are starting from scratch, we map the customer journey, create the right foundation and build the flows, campaigns, segments and sign-up experience around your brand from the beginning.

What do you build first after the Klaviyo audit?

We prioritise the work that can make the biggest difference first. That usually means the sign-up experience, core segments and the evergreen journeys your store genuinely needs, such as welcome, browse recovery, abandoned checkout, post-purchase and winback. We then write, design and implement every email, including triggers, timing, filters and branches. The exact order comes from the audit because no two accounts start in the same place.

Will our team need to write, design or implement anything?

No. We work directly inside your Klaviyo account and put the complete system live ourselves. You provide access, brand assets, product context and approvals. We handle the strategy, copy, design, build, QA and implementation.

How do you balance creative email design with deliverability?

Not every message needs the same format. We can build highly visual emails when the idea and brand call for it, and quieter, more text-led emails when that will perform better. Across both, we account for mobile rendering, accessibility, sensible image weight, inbox placement and a healthy sending programme. Beautiful work still has to load, land and earn the click.

What does ongoing Klaviyo management include each month?

Ongoing management includes fresh campaigns, usually 10 to 12 or more depending on your plan, plus testing and refinement across the evergreen flows we built. We monitor deliverability, sharpen segmentation and report in plain English on what worked, what did not and what we are changing next. Nothing is left to go stale.

Book your strategy call

Start with a 15-minute strategy call.

In 15 focused minutes, we'll learn what your brand sells, what email needs to achieve and what is already live. Then we'll tell you honestly whether MoonMotive can help and what the sensible next step is.

  • 15Fifteen useful minutes.Your brand, your customers and what should happen after the first order.
  • ↗A clear commercial goal.Repeat revenue, stronger campaigns, better journeys or a complete setup.
  • ✓An honest next step.If there is a fit, we'll explain the audit. No hard sell and no decision on the call.